A Tradition of Strength
Since 2016, Thor's Apparel has made strong styles for strong people. The official clothing line of Hafþór Júlíus Björnsson, Thor's Apparel is an Icelandic family business, run by Hafþór and his family.
Featured products
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501KG Thor's Gym - Unisex T-Shirt
Regular price From €24,00 EURRegular priceUnit price / per€24,00 EURSale price From €24,00 EUR -
Þór (THOR In Icelandic) - Soft Unisex Hoodie
Regular price €60,00 EURRegular priceUnit price / per€60,00 EURSale price €60,00 EUR -
Berserkur - Unisex T-Shirt
Regular price €35,00 EURRegular priceUnit price / per€35,00 EURSale price €35,00 EUR -
Mystery Box
Regular price From €50,00 EURRegular priceUnit price / per -
Þór (THOR In Icelandic) - Unisex T-Shirt
Regular price €35,00 EURRegular priceUnit price / per€35,00 EURSale price €35,00 EUR -
Team Iceland T-Shirt
Regular price €80,00 EURRegular priceUnit price / per€80,00 EURSale price €80,00 EUR -
Berserkur - Soft Unisex Hoodie
Regular price €60,00 EURRegular priceUnit price / per€60,00 EURSale price €60,00 EUR -
Thor's Gym - Lightning Logo - Unisex Blend Raglan
Regular price From €29,00 EURRegular priceUnit price / per€29,00 EURSale price From €29,00 EUR
Win 25kg of History
What you see here on the left is a 25kg plate from the 501kg world record-breaking deadlift, performed by me in 2020. Starting today and for the duration of the holiday season, spending $100 or more at Thor’s Apparel automatically enters you to win this piece of history. The winner will be announced the first week of January. Happy shopping!
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Made in Iceland and the USA
Our clothing is proudly made in Iceland and in the United States, to exacting standards.
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We Wear This
We love our apparel because it's what we wear on a daily basis, in the gym and in the streets.
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Worldwide Shipping
Our products ship worldwide from our warehouses in Iceland and the United States.