A Tradition of Strength

Since 2016, Thor's Apparel has made strong styles for strong people. The official clothing line of Hafþór Júlíus Björnsson, Thor's Apparel is an Icelandic family business, run by Hafþór and his family.

Featured products

  • Made in Iceland and the USA

    Our clothing is proudly made in Iceland and in the United States, to exacting standards.

  • We Wear This

    We love our apparel because it's what we wear on a daily basis, in the gym and in the streets.

  • Worldwide Shipping

    Our products ship worldwide from our warehouses in Iceland and the United States.