A Tradition of Strength

Since 2016, Thor's Apparel has made strong styles for strong people. The official clothing line of Hafþór Júlíus Björnsson, Thor's Apparel is an Icelandic family business, run by Hafþór and his family.

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Win 25kg of History

What you see here on the left is a 25kg plate from the 501kg world record-breaking deadlift, performed by me in 2020. Starting today and for the duration of the holiday season, spending $100 or more at Thor’s Apparel automatically enters you to win this piece of history. The winner will be announced the first week of January. Happy shopping!

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  • Made in Iceland and the USA

    Our clothing is proudly made in Iceland and in the United States, to exacting standards.

  • We Wear This

    We love our apparel because it's what we wear on a daily basis, in the gym and in the streets.

  • Worldwide Shipping

    Our products ship worldwide from our warehouses in Iceland and the United States.